Raise an emotionally stronger child

Emotional intelligence (EQ) powers relationships, learning, and decision-making. My Mama Says makes it easy—and fun—to build these skills together.

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New to My Mama Says? Take 20% off your first Emotional Toolkit — use code WELCOME20
Kids exploring My Mama Says emotional intelligence book on a picnic blanket

Emotional intelligence
matters more than ever

EQ isn’t optional—it’s a lifelong advantage as vital as academics.

Building EQ helps your child:

  • Recognize and manage their emotions
  • Build empathy and navigate friendships and conflict
  • Make thoughtful, responsible decisions—not driven by emotion
  • Strengthen collaboration skills and handle peer pressure
  • Boost confidence and resilience to thrive in a rapidly changing world
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Choose your path to growing emotional superpowers

My Mama Says empowers parents to nurture emotional intelligence through stories, games and everyday moments, with flexible options. It’s worth it. When kids build emotional intelligence, they unlock lifelong strengths.

Monthly adventure

Monthly adventure

Big feelings, one fun box at a time

Give your child the gift of emotional growth—delivered monthly, made for play, and designed to build real-life skills that last.

  • One emotion icon One emotion, one adventure each month—story, song, play, and conversation.
  • Everything you need icon Everything you need, in one box: book, crafts, activities, and parent tools.
  • Zero commitment icon Zero Commitment—pause or cancel anytime. Each box is valued at $65—yours for $39.99; save 38%.
  • Family icon Built for kids aged 4–11, loved by the whole family—create joyful, teachable moments together.
Standalone gifts icon

Standalone gifts

Feel-good finds for every kind of feeling

From cuddly stuffies to soothing bath bombs and emotion-themed books, find the perfect gift to spark connection, calm, or creativity.

  • Meaningful picks icon Meaningful picks, big smiles—curated collection of books, sensory toys, and art projects.
  • Perfect occasion icon Perfect for any occasion—birthdays, care packages, or just-because moments.
  • Personalize bundle icon Mix, match, and personalize—build your own bundle based on your child’s emotional journey.

Gift your child a mindful adventure through emotions

My Mama Says empowers parents to nurture emotional intelligence through stories, games and everyday moments. Because it is worth it. When kids build emotional intelligence, they unlock lifelong strengths.

Future readiness icon

Future
Readiness

Skills that matter more than ever in an AI-driven world

Emotional health resilience icon

Emotional health
resilience

Tools to handle anxiety, stress, and big emotions

Stronger relationships icon

Stronger
relationships

From the playground to the dinner table

Compassionate citizenship icon

Compassionate
citizenship

Raising inclusive, socially aware humans

Wall of Love
Tried, tested & truly helpful

Tried, tested & truly helpful

100% of surveyed parents say our kits bring real value to their family’s daily life.

More than a box. A whole toolbox.

More than a box. A whole toolbox.

Over 80% of each kit is filled with science-backed resources that make feelings easier to talk about—and more fun to explore.

Created for real families

Created for real families,
just like yours

From bedtime stories to dinner-table conversations, our tools fit naturally into your family’s rhythm.

New adventures, every month

New adventures, every month

Fresh, age-appropriate themes keep kids engaged, curious, and growing—emotionally and creatively.

Emotional Learning Toolkits for Kids | My Mama Says® Emotional Intelligence Collection

View all
Fear Toolkit: build courage & confidence through play

Fear Toolkit: build courage & confidence through play

$39.99

Fear Toolkit: build courage & confidence through play

$39.99
Sadness Toolkit: comfort, creativity & connection

Sadness Toolkit: comfort, creativity & connection

$39.99

Sadness Toolkit: comfort, creativity & connection

$39.99
Love Toolkit: nurture connection, kindness & joy

Love Toolkit: nurture connection, kindness & joy

$39.99

Love Toolkit: nurture connection, kindness & joy

$39.99
Jealousy Toolkit: turn comparison into growth

Jealousy Toolkit: turn comparison into growth

$39.99

Jealousy Toolkit: turn comparison into growth

$39.99
Excitement Toolkit: make the most of big energy!

Excitement Toolkit: make the most of big energy!

$39.99

Excitement Toolkit: make the most of big energy!

$39.99

Real feelings. Real results.

Child playing with plush toys

Emotional toolkit for parents

Sign up for our downloadable Emotions Toolkit — just enter your email and your toolkit will be on its way!

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Join our journey

We’re building a world where emotional health is as natural as ABCs and 123s. Because every child deserves a toolkit for feelings—and every parent deserves the support to guide them.

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