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Fear Toolkit: build courage & confidence through play

Fear Toolkit: build courage & confidence through play

$39.99

Help kids (ages 4–11) understand and manage fear with this research-backed emotional learning kit. Each fear toolkit includes:

  • The little book on Fear: A rhyming story that explains fear and how we can move through it in a healthy way, complete with a QR-linked rap for interactive learning. Stories are a powerful learning tool as they teach through connection, not correction.

  • Emotions magnet board: Encourages kids to reflect, identify, and name their emotions - an essential first step in learning to manage them. Research shows that labeling emotions reduces their intensity and improves decision-making.

  • Scared penguin nightlight: Provides gentle comfort and reassurance at bedtime, when fears often surface. Studies show that ambient lighting can lower nighttime anxiety and promote a sense of calm, which leads to better sleep!

  • Non-toxic clay: Invites children to express and release emotions through creativity. Sculpting allows kids to externalize what they feel inside, transforming fear into art. Art therapy research shows that tactile creative play enhances coping skills and supports emotional expression.

  • Scared penguin ice tray: Turns a playful metaphor into a powerful coping tool. Kids can learn cognitive reframing by “freezing” their fears as they practice fact-checking the stories fueling them. Studies show that pausing and reframing thoughts helps reduce anxiety and build resilience.

  • Puzzles & games: Reinforce emotional lessons through problem-solving and play, helping children practice courage, focus, and persistence.

The Fear Toolkit transforms fear into courage through storytelling, creativity, and play - giving children practical tools for emotional regulation and self-confidence that last a lifetime.

My Mama Says Anxiety Toolkit Emotional Learning Kit

Guided play and storytelling to
strengthen your child’s EQ

A monthly subscription box designed to surprise and delight your child while supporting emotional learning through play, stories, and connection.

Building EQ helps your child:
  • Recognize and manage emotions
  • Build empathy and navigate friendships and conflict
  • Make thoughtful and responsible decisions without being driven by emotion
  • Handle peer pressure and strengthen collaboration skills
  • Grow confidence and resilience to thrive in a changing world

Subscribe for just $39.99 a month and save $25.01

“Even more than IQ, our emotional awareness and our ability to handle feelings will determine our success and happiness in all walks of life, including family relationships.”

John Gottman

One fun box at a time

Inside each box:

A little book on [Emotion]

A beautifully written and illustrated book introducing the featured emotion in a way kids understand, complete with links to a playful rap and karaoke version so learning stays fun and memorable.

Toys, crafts and activities

Sensory rich, hands on tools to help your child express and manage their emotions in a safe, creative and playful way.

Parent guide and conversation prompts

Practical, research based guidance that makes it easy to spark meaningful, judgment free conversations at home.

My Mama Says Sadness Toolkit box with Sad Pup plush
My Mama Says Happiness Toolkit box with Happy Grasshopper plush

Subscription made simple

  • No commitment is required, and you can pause or cancel any time.

  • Just 39.99 dollars per month, with more than 65 dollars in product value in every box.

  • Ships straight to your door, ready to explore together.

  • Perfect for children ages four to eleven, designed with real family life in mind.

Let each box be your cue to slow down, tune in, and grow stronger together.

Why it matters

Investing in emotional intelligence is not only about today. It gives your child tools that last a lifetime.

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Future readiness

Skills that matter more than ever in a world shaped by artificial intelligence.

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Emotional health and resilience

Tools to handle anxiety, stress, and big emotions in a healthy way.

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Stronger relationships

Connection that carries from the playground to the dinner table.

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Compassionate citizenship

Raising kind, inclusive, and socially aware humans.

Every box is a new chance to nurture your child's emotional superpowers through joy, not pressure.

Real feelings. Real results.

Join our journey

We are building a world where emotional health is as natural as ABCs and 123s. Every child deserves a feelings toolkit and every parent deserves the support to guide them.