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Fear Toolkit: build courage & confidence through play

Fear Toolkit: build courage & confidence through play

$39.99

Help kids (ages 4–11) understand and manage fear with this research-backed emotional learning kit. Each fear toolkit includes:

  • The little book on Fear: A rhyming story that explains fear and how we can move through it in a healthy way, complete with a QR-linked rap for interactive learning. Stories are a powerful learning tool as they teach through connection, not correction.

  • Emotions magnet board: Encourages kids to reflect, identify, and name their emotions - an essential first step in learning to manage them. Research shows that labeling emotions reduces their intensity and improves decision-making.

  • Scared penguin nightlight: Provides gentle comfort and reassurance at bedtime, when fears often surface. Studies show that ambient lighting can lower nighttime anxiety and promote a sense of calm, which leads to better sleep!

  • Non-toxic clay: Invites children to express and release emotions through creativity. Sculpting allows kids to externalize what they feel inside, transforming fear into art. Art therapy research shows that tactile creative play enhances coping skills and supports emotional expression.

  • Scared penguin ice tray: Turns a playful metaphor into a powerful coping tool. Kids can learn cognitive reframing by “freezing” their fears as they practice fact-checking the stories fueling them. Studies show that pausing and reframing thoughts helps reduce anxiety and build resilience.

  • Puzzles & games: Reinforce emotional lessons through problem-solving and play, helping children practice courage, focus, and persistence.

The Fear Toolkit transforms fear into courage through storytelling, creativity, and play - giving children practical tools for emotional regulation and self-confidence that last a lifetime.

My Mama Says Anxiety Toolkit — Emotional Learning Kit

Guided play and storytelling to
strengthen your child’s EQ

A monthly subscription box to surprise and delight your child AND provide positive learning

Building EQ helps your child:
  • Recognize and manage their emotions
  • Build empathy and navigate friendships and conflict
  • Make thoughtful, responsible decisions—not driven by emotion
  • Strengthen collaboration skills and handle peer pressure
  • Boost confidence and resilience to thrive in a rapidly changing world

Subscribe for just $39.99 a month, and SAVE $25.01

“Even more than IQ, our emotional awareness and abilities to handle feelings will determine our success and happiness in all walks of life, including family relationships”

– John Gottman

One fun box at a time

Inside each box:

Book icon A little book on... [Emotion]

A beautifully written and illustrated book introducing the featured EMOTION in a way kids understand—complete with links to a playful rap and karaoke version to reinforce learning through rhythm and fun.

Toys icon Toys, crafts & activities

Sensory-rich, hands-on tools to help your child express and manage their emotions in a safe and creative way.

Parent guide icon Parent guide & conversation prompts

Practical, research-backed tips that make it easy for you to start meaningful, judgment-free conversations at home.

My Mama Says Sadness Toolkit box with Sad Pup plush
My Mama Says Happiness Toolkit — Happy Grasshopper box

Subscription made simple

  • No commitment required — pause or cancel anytime

  • Just $39.99/month — with over $65 in product value inside each box

  • Ships straight to your door — ready to explore together

  • Perfect for kids aged 4–11 — and designed with families in mind

Let the box be your cue to slow down, tune in, and grow stronger—together.

Why it matters

Investing in emotional intelligence isn’t just about today—it’s about giving your child tools that will last a lifetime.

Future readiness icon

Future readiness

Skills that matter more than ever in an AI-driven world

Emotional health resilience icon

Emotional health resilience

Tools to handle anxiety, stress, and big emotions

Stronger relationships icon

Stronger relationships

From the playground to the dinner table

Compassionate citizenship icon

Compassionate citizenship

Raising inclusive, socially aware humans

Every box is a new chance to nurture your child’s emotional superpowers—through joy, not pressure.

Real feelings. Real results.

Join our journey

We’re building a world where emotional health is as natural as ABCs and 123s. Because every child deserves a toolkit for feelings—and every parent deserves the support to guide them.

Explore Toolkits Monthly Subscription