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Sadness Toolkit: comfort, creativity & connection
  • Sadness Toolkit: comfort, creativity & connection
  • My Mama Says Little Book on Sadness for kids, teaching emotional regulation, understanding big feelings, and healthy coping strategies through a simple children's story.
  • My Mama Says Sad Pup plush toy for kids, a comforting emotional regulation tool that supports children in understanding sadness and practicing healthy coping skills.
  • Sadness Toolkit: comfort, creativity & connection
  • Sadness Toolkit: comfort, creativity & connection
  • Sadness Toolkit: comfort, creativity & connection
  • Sadness Toolkit: comfort, creativity & connection
  • My Mama Says Little Book on Sadness for kids, teaching emotional regulation, understanding big feelings, and healthy coping strategies through a simple children's story.
  • My Mama Says Sad Pup plush toy for kids, a comforting emotional regulation tool that supports children in understanding sadness and practicing healthy coping skills.
  • Sadness Toolkit: comfort, creativity & connection
  • Sadness Toolkit: comfort, creativity & connection
  • Sadness Toolkit: comfort, creativity & connection
Sadness Toolkit: comfort, creativity & connection

Sadness Toolkit: comfort, creativity & connection

$39.99

Every emotion has something to teach us, and sadness reminds children how deeply they care. The Sadness Toolkit helps kids (ages 4–11) understand, express, and move through sadness with healthy tools for comfort, creativity, and calm.

Each box includes:

  • The little book on sadness: A rhyming story featuring the sad sullen pup that explores what sadness feels like, why it comes, and how we can comfort ourselves and others. Complete with a QR-linked music video, it helps kids process emotions through rhythm and reflection.

  • Soft Sad Pup plush: A cuddly, comforting companion that reminds kids they’re never alone in their feelings. Studies show that tactile comfort, like hugging a plush toy, can reduce stress hormones and increase feelings of safety.

  • Sad Pup hooded towel & fizzy bath potion: Transform bath time into a soothing sensory ritual. Studies show that warm baths lower cortisol levels and support emotional regulation.

  • Watercolor painting set: Encourages creative emotional expression and serves as a visual reminder that feelings can blend and change. Painting helps kids release and transform emotions gently while fostering calm and mindfulness. Art therapy studies highlight that fluid, expressive mediums like watercolor help children externalize and process difficult emotions safely.

  • Reading materials, puzzles & activities: Extend learning through thoughtful play and discussion, deepening understanding of sadness, empathy, and connection.

The Sadness Toolkit helps children see sadness not as something to hide, but something to explore with curiosity and care. Through story, sensory comfort, and creativity, it empowers kids to understand their feelings, and trust that every emotion can be moved through with love and support.
My Mama Says Anxiety Toolkit Emotional Learning Kit

Guided play and storytelling to
strengthen your child’s EQ

A monthly subscription box designed to surprise and delight your child while supporting emotional learning through play, stories, and connection.

Building EQ helps your child:
  • Recognize and manage emotions
  • Build empathy and navigate friendships and conflict
  • Make thoughtful and responsible decisions without being driven by emotion
  • Handle peer pressure and strengthen collaboration skills
  • Grow confidence and resilience to thrive in a changing world

Subscribe for just $39.99 a month and save $25.01

“Even more than IQ, our emotional awareness and our ability to handle feelings will determine our success and happiness in all walks of life, including family relationships.”

John Gottman

One fun box at a time

Inside each box:

A little book on [Emotion]

A beautifully written and illustrated book introducing the featured emotion in a way kids understand, complete with links to a playful rap and karaoke version so learning stays fun and memorable.

Toys, crafts and activities

Sensory rich, hands on tools to help your child express and manage their emotions in a safe, creative and playful way.

Parent guide and conversation prompts

Practical, research based guidance that makes it easy to spark meaningful, judgment free conversations at home.

My Mama Says Sadness Toolkit box with Sad Pup plush
My Mama Says Happiness Toolkit box with Happy Grasshopper plush

Subscription made simple

  • No commitment is required, and you can pause or cancel any time.

  • Just 39.99 dollars per month, with more than 65 dollars in product value in every box.

  • Ships straight to your door, ready to explore together.

  • Perfect for children ages four to eleven, designed with real family life in mind.

Let each box be your cue to slow down, tune in, and grow stronger together.

Why it matters

Investing in emotional intelligence is not only about today. It gives your child tools that last a lifetime.

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Future readiness

Skills that matter more than ever in a world shaped by artificial intelligence.

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Emotional health and resilience

Tools to handle anxiety, stress, and big emotions in a healthy way.

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Stronger relationships

Connection that carries from the playground to the dinner table.

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Compassionate citizenship

Raising kind, inclusive, and socially aware humans.

Every box is a new chance to nurture your child's emotional superpowers through joy, not pressure.

Real feelings. Real results.

Join our journey

We are building a world where emotional health is as natural as ABCs and 123s. Every child deserves a feelings toolkit and every parent deserves the support to guide them.

Explore Toolkits Monthly Subscription