Raise an emotionally stronger child

Emotional intelligence (EQ) powers relationships, learning, and decision making. My Mama Says makes it easy and fun to build these skills together.

Explore Toolkits
New to My Mama Says? Take 20% off your first Emotional Toolkit — use code WELCOME20

Fun tools for big feelings

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Fear Toolkit: build courage & confidence through play

Fear Toolkit: build courage & confidence through play

$39.99

Fear Toolkit: build courage & confidence through play

$39.99
Sadness Toolkit: comfort, creativity & connection

Sadness Toolkit: comfort, creativity & connection

$39.99

Sadness Toolkit: comfort, creativity & connection

$39.99
Love Toolkit: nurture connection, kindness & joy

Love Toolkit: nurture connection, kindness & joy

$39.99

Love Toolkit: nurture connection, kindness & joy

$39.99
Jealousy Toolkit: turn comparison into growth

Jealousy Toolkit: turn comparison into growth

$39.99

Jealousy Toolkit: turn comparison into growth

$39.99
Excitement Toolkit: make the most of big energy!

Excitement Toolkit: make the most of big energy!

$39.99

Excitement Toolkit: make the most of big energy!

$39.99
Kids exploring My Mama Says emotional intelligence book on a picnic blanket

Emotional intelligence
matters more than ever

EQ is not optional. It is a lifelong advantage as vital as academics.

Building EQ helps your child:

  • Recognize and manage emotions
  • Build empathy and navigate friendships
  • Make thoughtful, confident decisions
  • Handle peer pressure and challenges
  • Develop resilience for a changing world
Get my first box

Choose your path to growing emotional superpowers

My Mama Says empowers parents to nurture emotional intelligence through stories, games, and everyday moments, with flexible options. It’s worth it. When kids build emotional intelligence, they unlock lifelong strengths.

Monthly adventure

Monthly Adventure Box

Big feelings, one fun box at a time

One emotion, one joyful adventure each month: story, song, and tools for play that help kids grow confident with big feelings.

  • One emotion icon Simple and effective.
  • Everything you need icon Everything you need: books, crafts, music, toys, and parent tools, all in one box.
  • Research backed icon Backed by research, loved by kids.
  • Family icon Save 20% every month when you subscribe, with no commitment, cancel any time.
Standalone gifts icon

Emotion Toolkits

Feel good finds for every kind of feeling

Shop individual toolkits designed to help kids explore one big feeling at a time, through story, play, and meaningful connection.

  • Meaningful picks icon Perfect for any moment: birthdays, care packages, holidays, or just because.
  • Hands on activities icon Intentional, hands on activities and calming sensory items that make emotional learning fun.
  • Personalize bundle icon Choose the emotion your child needs, or build your own bundle.

Seen, stamped, and spotlighted.

From expert endorsements to national press, My Mama Says is a trusted voice in children’s emotional development.

Wall of Love
Tried, tested and truly helpful

Tried, tested and truly helpful

100% of surveyed parents say our kits bring real value to their family’s daily life.

More than a box, a whole toolbox

More than a box, a whole toolbox

Over 80% of each kit is filled with science based resources that make feelings easier to talk about and more fun to explore.

Created for real families

Created for real families,
just like yours

From bedtime stories to dinner table conversations, our tools fit naturally into your family’s rhythm.

New adventures every month

New adventures every month

Fresh, age appropriate themes keep kids engaged, curious, and growing emotionally and creatively.

Real feelings. Real results.

Seen, stamped, and spotlighted.

From expert endorsements to national press, My Mama Says is a trusted voice in children’s emotional development.

Join our journey

We are building a world where emotional health is as natural as ABCs and 123s. Because every child deserves a toolkit for feelings and every parent deserves the support to guide them.